Kim Hoyoung's Birthday Cafe

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Project type

Graphic Design, Merchandise Design, Venue Styling & Setup

Date

Nov 2025

Location

South Korea

Introduction

I organized a birthday café event for a Korean actor, taking full ownership of the project from concept to execution. My responsibilities included graphic design, merchandise design, and venue decoration, all managed independently. Drawing from the actor’s cute and friendly persona, I created a concept based on pink hues and rabbit elements. This theme was carried consistently across all touchpoints of the birthday café, from visuals to on-site decoration.